A cinema means an unlimited space for making creative projects come to life. Viewers experience a wealth of positive emotions there. And we enrich it with an advertising message. We offer both on‑screen advertising in customized blocks and off-screen activities which range from traditional flyer actions to ambient activities, such as video-mapping and mobile marketing.
The 4DX spots screened in the 4DX halls engage all the senses of the viewers; this is a way to present e.g. the smell of a new perfume. The top picture and sound qualities (Dolby Digital, Dolby Surround, and Dolby Surround EX) as well as comfortable armchairs in the cinema rooms enable the audience a good focus on the screen. Viewers remember cinema advertising five times better than tv advertising.
New Age Media treats its each project individually. Starting from a brief, we go on to develop a range of ideas and then we choose plot scenarios. After closing the operation we run the so-called extra-campaign service which includes photographic documentation, Post-Buy reports etc.
The profile of our audience:
|A young city dweller|
|An opinion leader|
|A trend follower|
|Watches less TV than an average Bulgarian|
|Appreciates the value of a brand|
|Has got a high opinion of own financial situation|