Why cinema?

A cinema means an unlimited space for making creative projects come to life. Viewers experience a wealth of positive emotions there and we enrich it with an advertising message. We offer both on‑screen advertising in customized blocks and off-screen activities which range from traditional flyer actions to ambient activities, such as spraying, promo events, sampling, car promotion etc.

We offer 4DX spots screening in the 4DX halls which engage all the senses of the viewers; this is a way to present e.g. the smell of a new perfume. The top picture and sound qualities (Dolby Digital, Dolby Surround, and Dolby Surround EX) as well as comfortable armchairs in the cinema rooms enable the audience a good focus on the screen. Viewers remember cinema advertising five times better than tv advertising.

New Age Advertising treats its each project individually. We purpose a range of ideas /plot scenarios for a campaign that is always discussed with clients. After a campaign ends, we run the Post-Buy report and we take photos of the off-screen activities and etc.

The profile of our audience:

4 A young city dweller
5 An opinion leader
6 A trend follower
1 Watches less TV than an average Czech
2 Appreciates the value of a brand
  3 Has got a high opinion of own financial situation