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114
CINEMA
SCREENS
New Age Media belongs to Cinema City Capital Group. It was established in 2002 in Poland by individuals who were united by their passion for cinema. The NAM team shares its passion with its Clients and at the same time maintains a position of a leader in the cinema market. NAM has 114 sceens in Romania. It operates on five markets: Romania, Poland, Hungary, Slovakia and The Czech Republic.
The largest cinema operator in Romania, Cinema City, sold 3,7 million tickets and had incomes of 21,8 euro million in 2011, a growth of 20% compared to 2010, which came from the 12 multiplexes which it operates in 10 Romanian cities Bucuresti (Cotroceni & IMAX and Sun Plaza), Baia Mare, Arad, Timisoara, Cluj, Targu Mures, Iasi, Bacau, Braila si Pitesti). The medium ticket price was 4.53 euro, a bit smaller than in 2010, Saptamana Financiara magazine reports.
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Ferrero communicated Kinder Bueno through a targeted activation mechanism developed especially for Cinema City Cotroceni.
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New Age Media Romania, Cinema City’s media sales house, increases its portfolio with the eleventh cinema - Cinema City Arad Galleria, which was opened on October the 6.
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