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Why cinema?

Focus

Only a cinema can seize a viewer’s focus this intensely. A massive screen, a darkened theatre and crystal clear sound guarantee your viewer’s utmost attention.

Only a cinema can seize a viewer’s focus this intensely. A massive screen, a darkened theatre and crystal clear sound guarantee your viewer’s utmost attention.

Advertising recall

The chance of remembering an ad seen on the movie screen is many times higher than remembering the one seen on television.

The chance of remembering an ad seen on the movie screen is many times higher than remembering the one seen on television.

Prime quality

An ad-spot powered by state of the art sound is best presented on the big screen. It also provides more creative opportunities for the creators.

An ad-spot powered by state of the art sound is best presented on the big screen. It also provides more creative opportunities for the creators.

Reaching hard to find consumers

Cinema-goers watch less television than the average consumer. Including the cinema into the media-mix gives the advantage of attracting consumers who are less likely reached through traditional media sources such as television.

Cinema-goers watch less television than the average consumer. Including the cinema into the media-mix gives the advantage of attracting consumers who are less likely reached through traditional media sources such as television.

Ambient

Only the cinema combines the message with the product itself. At the cinema you can do both, see the message and directly experience the product thanks to the ambient.

Only the cinema combines the message with the product itself. At the cinema you can do both, see the message and directly experience the product thanks to the ambient.

Interactive

The cinema allows for complete interaction with the consumer through a combination of on-screen with and the direct contact with the customer at the cinema foyer (ambient).

The cinema allows for complete interaction with the consumer through a combination of on-screen with and the direct contact with the customer at the cinema foyer (ambient).

Reaching different target groups

New Age Media’s flexible cinema offer makes reaching hard to get to consumers easier. Making demographical (male/female) and geographical (city/cinema) segmentation possible.

New Age Media’s flexible cinema offer makes reaching hard to get to consumers easier. Making demographical (male/female) and geographical (city/cinema) segmentation possible.

Audience statistics

All sold tickets represent the number of people who attend the cinema. The data about the cinema audience does not come from any research supported by a statistical error. It is gained after calculating all the seats sold during the advertising campaign during particular movies.

All sold tickets represent the number of people who attend the cinema. The data about the cinema audience does not come from any research supported by a statistical error. It is gained after calculating all the seats sold during the advertising campaign during particular movies.

Guarantee

The cinema audience is a guarantee. The advertisers only pay for the viewers who watch their ads.

The cinema audience is a guarantee. The advertisers only pay for the viewers who watch their ads.

Research

Presently the cinema is one of the best researched media. Apart from monitoring the ticket sales we can present the information on the audience demographics, Psychographics as well as consumers behavior and their preference for particular products – all based on TGI research.
Moreover, New Age Media carries out tests on the effectiveness of advertising campaigns and particular communication channels applied in the cinema.

Presently the cinema is one of the best researched media. Apart from monitoring the ticket sales we can present the information on the audience demographics, Psychographics as well as consumers behavior and their preference for particular products – all based on TGI research.
Moreover, New Age Media carries out tests on the effectiveness of advertising campaigns and particular communication channels applied in the cinema.