How does it work
In the era of rapid development of technology, the form and creativity are important, but also the ability to achieve the effect of surprise, which is aimed at attracting the attention of the recipient. Cinema is a place where marketing communication takes on new strength because it focuses the recipient's attention and introduces a positive context. It is also a place where the viewer looks at the cinema screen, without watching the content on the screen of his phone at the same time.
Marketing communication in the cinema guarantees precise reach to the desired recipient in the entire cinema network, in several selected locations or only in one, specific multiplex. Spots can be broadcast only in front of selected films that collect the audience desired by the client, i.e. if the client wants to reach women, they will be romantic comedies if they are parents with children - fairy tales, etc.
In New Age Media, we offer two options for the implementation of the message within one advertising block: a regular or special part (displayed before trailers that are directly before the film). In addition to advertising on a large screen, the cinema also offers space in movie theaters. In this category, called the "off-screen" advertising, there is a lot of room for maneuver.
Cinema is an attractive medium also due to the group of its recipients. They are usually professionally active people, earners well, educated, open to new things, often opinion leaders.
