IMAX cinemas have the best in the world image presentation methods, thanks to IMAX, IMAX® 3D and IMAX DMR® technology. This pioneering technology is characterized by a crystal image with the highest resolution, a more pronounced contrast and a deeper color saturation.
 
 The screen in the IMAX cinema is 18 meters high and 24 meters wide. Its height can be compared to 7 elephants standing one or each other. A special white perforated surface covered with white vinyl with thousands of tiny holes ensures the free flow of sound. Thanks to this the screen gains "acoustic transparency". In addition, it is flat, but has a slight curvature going beyond the peripheral view. This in combination with a 23-degree angle of inclination of the amphitheatrical audience provides excellent and full visibility from anywhere in the room.

4DX ™ is a revolutionary cinema technology that affects each of our five senses and draws the viewer into the middle of a dizzying film action.
 
Thanks to the advanced 4D environmental effects, the VERVA 4DX ™ rooms offer a unique, full-effect cinematic experience in which the viewer becomes part of the film and together with his characters experience sensations such as: wind, water, fog, lightning bolts, as well as various scents. Rooms are also equipped with technologically advanced movable seats that are perfectly synchronized with the on-screen action and can imitate, for example, a roller-coaster ride, the launch of a space shuttle or an earthquake.
 
All these emotions can also be shown in the 4D advertising spot. Each time, the 4D effects are selected to reflect the character of the brand's communication.

Summer promo is a recurrent annual project which takes place in the summer (in July and August), lasting between 8-10 weeks. Its aim is to reach hundreds of thousands of active people via an active promotion in the media.