How does it work
Marketing communication in the cinema guarantees precise reach to the desired recipient in the entire cinema network, in several selected locations or only in one, specific multiplex. Spots can be broadcast only in front of selected films that collect the audience desired by the client, i.e. if the client wants to reach women, they will be romantic comedies if they are parents with children - fairy tales, etc.
In New Age Media, we offer two options for the implementation of the message within one advertising block: a regular or special part (displayed before trailers that are directly before the film). In addition to advertising on a large screen, the cinema also offers space in movie theaters. In this category, called the "off-screen" advertising, there is a lot of room for maneuver.
Cinema is an attractive medium also due to the group of its recipients. They are usually professionally active people, earners well, educated, open to new things, often opinion leaders.
