A new dimension of the book in the new dimension of cinema advertising, or an unusual mapping in Cinema City. This unconventional action was launched by Allegro brand on the occasion of the premiere of the first interactive novel published by them - "Axolotl Starosty" by the world-famous science fiction writer Jacek Dukaj. Due to the fact that the novel was published in an unusual form of an interactive ebook, the promotional campaign used non-standard possibilities of the cinema and the so-called video mapping. A 45-second spot was broadcast both on the screen and on the side walls of the cinema room.