According to "Media Reactions", the new Kantar report, cinema advertising has the highest brand equity.

Despite the difficult period for cinema, consumers highly appreciate advertising in cinemas. They have a positive attitude towards advertisements appearing on the big screen. The difference between consumers' and marketers' preferences is extremely interesting.

More details: https://lnkd.in/eszFkfd

“Media Reactions” study: https://lnkd.in/esNcAjD