On-screen
On-screen campaigns include:
- Spot in all Cinema City and IMAX cinemas before all or selected movies
- Spot in selected Cinema City and IMAX cinemas before all or selected movies
- Sponsorship boards
- Spot in 3D format
- Spots in 4DX format
IMAX hall branding
IMAX cinemas have the best in the world image presentation methods, thanks to IMAX, IMAX® 3D and IMAX DMR® technology. This pioneering technology is characterized by a crystal image with the highest resolution, a more pronounced contrast and a deeper color saturation.
The screen in the IMAX cinema is 18 meters high and 24 meters wide. Its height can be compared to 7 elephants standing one or each other. A special white perforated surface covered with white vinyl with thousands of tiny holes ensures the free flow of sound. Thanks to this the screen gains "acoustic transparency". In addition, it is flat, but has a slight curvature going beyond the peripheral view. This in combination with a 23-degree angle of inclination of the amphitheatrical audience provides excellent and full visibility from anywhere in the room.
Off-screen
Space in Cinema City cinemas offers a wide range of possibilities to reach the viewer not only on screen. This form of promotion can not only engage him and provide sensory experiences, but also allows him to interact with the brand for a longer time.
Examples of off-screen activities include:
- Leaflets, sampling, stands, stickers
- Campaign on digital poster boxes (digital screens in movie halls)
- Interactive activities using mobile marketing devices (wi-fi, special mobile applications)
- Other interactive activities, e.g. floors / interactive tables
- Aromamarketing
- Videomapping
- Events
Case'y
4DX™
4DX ™ is a revolutionary cinema technology that affects each of our five senses and draws the viewer into the middle of a dizzying film action.
Thanks to the advanced 4D environmental effects, the VERVA 4DX ™ rooms offer a unique, full-effect cinematic experience in which the viewer becomes part of the film and together with his characters experience sensations such as: wind, water, fog, lightning bolts, as well as various scents. Rooms are also equipped with technologically advanced movable seats that are perfectly synchronized with the on-screen action and can imitate, for example, a roller-coaster ride, the launch of a space shuttle or an earthquake.
All these emotions can also be shown in the 4D advertising spot. Each time, the 4D effects are selected to reflect the character of the brand's communication.
Sponsoring Ladies Night
Ladies Night is one of Cinema City's consumer projects. These are inspirational cinema evenings only for women.
Events are organized periodically, once a month - from January to June and from September to November (9 times per year).
Each of the participating ladies receives a welcome gift. During the meeting there are interesting competitions with attractive prizes, as well as a lot of additional activities, such as: fashion shows, hairstyles, make-up, dance lessons or consultations with specialists in various fields (eg dietetics, cosmetology, psychology).
The meeting is always graced by the pre-release screening of the female film.
The Ladies Night project is being implemented in 19 selected Cinema City cinemas.
