Bioderma on the big screen for the first time in Cinema City cinemas!

NAOS, a skincare company and owner of the Bioderma brand, among others, partnered with us for a 6-week advertising campaign promoting a collection of four ecobiological serums from Bioderma. It included the projection of a 30-second spot in all cinemas (exclusively) of the Cinema City chain in the country, as well as off-screen activities - broadcasting the spots on digital poster boxes, plasmas and video wallahs in cinema lobbies. The collaboration on the part of New Age Media was coordinated by Patryk Brym.

The campaign in Cinema City cinemas was part of a large, cross-channel, nationwide campaign. Its protagonists were four variants of serums for special tasks: brightening, smoothing, soothing and moisturising, with the aim of demonstrating that the best results come from products that respond precisely to our skin's needs.

Bioderma is a brand based on ecobiology, which is at the heart of the NAOS approach - to better protect the skin's ecosystem and strengthen its natural mechanisms.