olkswagen: the first campaign in ScreenX technology in Poland

Case
ScreenX


Volkswagen is the first Polish brand that uses in its latest campaign electric cars with the spot emission in ScreenX technology. A 60-second video in the 270-degree format, covering both the main screen and side walls, is displayed in a dedicated room in the Cinema City Galeria Mokotów cinema. Using the spot in the ScreenX format is part of a wider campaign in which PHD Media Direction is responsible for the media strategy, and the creations were prepared by the DDB Warsaw agency.