olkswagen: the first campaign in ScreenX technology in Poland


Volkswagen is the first Polish brand that uses in its latest campaign electric cars with the spot emission in ScreenX technology. A 60-second video in the 270-degree format, covering both the main screen and side walls, is displayed in a dedicated room in the Cinema City Galeria Mokotów cinema. Using the spot in the ScreenX format is part of a wider campaign in which PHD Media Direction is responsible for the media strategy, and the creations were prepared by the DDB Warsaw agency.