Italy, 1980s and 1990s. With his agency Diva Futura, Riccardo Schicchi revolutionizes popular culture, transforming the hippie utopia of free love into a new phenomenon: porn. Under her leadership, "girls next door" such as Ilona Staller, Moana Pozzi, Eva Henger and many others suddenly become world-famous divas and enter Italian homes thanks to the boom in private televisions and VHS video recorders. The expression "porn star" coined at the time marks the beginning of a new era. The influence of the media was so overwhelming that it resulted in the election to parliament of Ilona Staller, nicknamed "Cicciolina", the birth of the Love Party and the candidacy of Moana Pozzi for mayor of Rome. The adventure of this large "family" - where jealousies, anguish and contradictions explode, the consequences of which generate a situation in the pornographic industry that gets out of control - is told through the eyes of Deborah, a young secretary of the agency with a mortgage on her back. All this happened because there was a desire that was both hidden and great: the desire of everyone.