A full-length, in-depth look at one of the most successful rock groups in the world. This film tells the true story of Nickelback from their humble beginnings in Alberta to the global success of "How You Remind Me" in 2001 and the record-breaking hits that followed and continue today. But with fame came the first wave of negative comments on the Internet, which many other artists have since faced. In a refreshingly open, honest and revealing account, the band discusses the concept of Nickelback and their incredible rise to the top in the 2000s. They reveal the personal impact of online hate, the loyalty of their fans and their decision to return after a 5-year break with a new album and a hugely successful new tour, riding on a sudden wave of internet love that introduced their music to multitudes of new fans.