The cooperation between BNP Paribas Bank and Cinema City and the New Age Media cinema advertising sales house includes titular sponsorship of all IMAX® theaters in Poland and eight cinema halls in multiplexes in the largest Polish agglomerations: Cinema City Arkadia and Galeria Mokotów in Warsaw, Bonarka and Kazimierz in Krakow, Manufaktura in Łódź, as well as Cinema City Poznań, Zielona Góra and Wroclavia.
Visibility of BNP Paribas Bank as a partner will be ensured, among others due to the permanent presence of the logo on the buildings and inside IMAX theaters and before entering the sponsorship projection rooms.
BNP Paribas Bank has also become a partner of a series of special film screenings addressed to women called "Ladies Nights", which are organized in selected 19 Cinema City cinemas in the country. Therefore, he will prepare competitions with prizes for event participants.
Each evening, the screening of the film will be preceded by the broadcast of a bank spot. As part of cooperation between BNP Paribas Bank and Cinema City, holders of payment cards issued by the bank can count on 10 percent. discounts on standard ticket prices.
The agreement between BNP Paribas Bank and Cinema City has been signed for a period of three years.