In June, as part of long-term concession and advertising cooperation between Danone, Nutricia and Cinema City and New Age Media, sales of new Bobovita brand fruit mousses with the image of Peppa Pig, a character well known from a series of animated films for children, will begin in Cinema City cinema bars. At the same time, various promotional and advertising activities are planned, including an on-screen campaign and product sampling. MediaCom is responsible for planning the on-screen campaign.

A sales activation will be launched at the beginning of June. Bobovita fruit mousses will be included in the Cinema City ‘Family Menu’ offer. For each mousse purchased, the purchaser will receive another in the promotion (a bonus will be added until stocks last). The presence of the new Bobovita products will help to expand the offer aimed at the youngest viewers. Peppa Pig mousse is another product from the range offered by Danone and Nutricia, available in Cinema City bars.