Poland Advertising Market Report 2024: Cinema achieved the fastest growth among all media, 12.6% Cinema has the power to attract not only viewers but also advertisers😊.

The overall advertising market in 2024 is up 9.1%.

Net cinema advertising revenues were estimated at PLN 214.7 million. Thus, the share of cinema advertising increased, reaching 1.7%.

The sectors that invested most heavily in cinema advertising were media, automotive, food, retail and finance. Ten sectors increased their spending on cinema advertising last year. The telecommunications sector stood out in terms of growth in cinema investment volume (up nearly PLN 7.8 million, a growth rate of 106%).

Among the largest advertisers in cinemas in 2024 were distributor Kino Świat, McDonald's Poland, Suzuki Motor, Tarczynski, Volkswagen Group Poland and cell phone