Following the opening of the new Cinema City cinema in Biała Podlaska, the reach of cinema advertising offered by New Age Media has expanded to include a further four screens. The new venue, located in the Rywal Shopping Centre, opened on 29 May and is the 36th Cinema City cinema in Poland. As a result, NAM now offers advertising time and space in 36 Cinema City cinemas across the country, including 6 4DX screens and 6 BNP Paribas IMAX cinemas, providing on-screen communication across 381 screens.

The opening of the cinema in Biała Podlaska expands the reach of campaigns run in Cinema City cinemas, coordinated by New Age Media. For advertisers, this means the opportunity to engage with audiences in a new urban location, within the high-quality, immersive setting of the big screen.

Cinema City in Biała Podlaska has four air-conditioned screening rooms, which feature not only classic cinema seats but also comfortable two-seater sofas. The cinema has been adapted to meet the needs of wheelchair users. The multiplex is equipped with modern technological solutions used in the cinema industry. A laser projector ensures image quality, providing colour depth and high contrast. The cinema also offers a Dolby 7.1 sound system, which, combined with 65 speakers, delivers a spacious, dynamic and precise sound during screenings. Thanks to integration with the Gofilex system, it will also be possible to host conferences, special screenings, cultural events and live broadcasts.

See at the movies!