A campaign for the Polish clothing brand Tatuum was broadcast in Cinema City cinemas across Poland, promoting a limited, capsule collection created in cooperation with international artist Shira Barzilay, who works under the pseudonym Koketit. The campaign includes the screening of a 20-second spot in all Cinema City cinemas in the country. The cooperation is coordinated by New Age Media.

The Tatuum x Koketit campaign was created on the coast of Portugal. The artist herself became the model. The leading theme of both the capsule collection and the spot created to promote it is freedom and creativity with nature in the background. The collection consists of designs made of natural fabrics (linen, cotton, viscose), with a simple form, behind which there is a carefully thought-out and timeless construction. Thanks to this, it is the woman who wears them who is in the foreground. Her creativity and uniqueness are emphasized by Koketit's original works, which made her famous in the art world – minimalist, thinly drawn silhouettes of women – transferred to Tatuum clothes and accessories. "I want to be authentic in what I make and I believe, if I will make something what I feel is true, other women will find it true too." – KOKETIT