Non-standard Volkswagen T-Cross campaign for the first time in Poland using aroma - marketing in Verva 4DX® rooms.

The spot for the campaign was implemented in the 4DX® format. For the first time in Poland, the brand has also decided to use a non-standard form of communication in the cinema, such as aroma-marketing, which additionally strengthened the experience among viewers in the Verva 4DX® rooms.