News #10/2021


Before the screenings of "The Fast and the Furious 9" BNP Paribas IMAX cinemas present the first teaser of "Jurassic World: Dominion". On this occasion a short teaser of the movie was released.

The clip shown in cinemas will consist of two parts. The first will take us back to the past and show the world of dinosaurs from the Cretaceous period. In the second part we will see the modern times and how people deal with the dinosaurs scattered around the world. In the released teaser we can see a fragment of the first part focusing on the dinosaur era.

The film "Jurassic World: Dominion" will be released on June 10, 2022.


There are very few media channels where watching ads is considered part of the whole experience. Cinema is one of them.

But cinema advertising carries many more benefits. What are they?

- It doesn't overstate the reach and allows to calculate it very accurately based on the number of purchased tickets.

- its recipients are real people, not bots

- people who consciously paid for the ticket, their attention is focused on the big screen, and not, for example, on the phone screen, they have no ad blockers or buttons to scroll through them

- is eight times more effective than TV advertising, and for 16-34 year olds it is the most positive of all available advertising formats - according to Kantar Millward Brown's pre-pandemic AdReaction study

- movie theaters provide advertisers with an increasingly rare opportunity to do big things in big places.


Upcoming movie premieres

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