The network of multi-brand Sizeer stores has become the title sponsor of Cinema City cinema halls equipped with technology for projecting films in 4DX® format. Since April this year, illuminated Sizeer logos have been installed in 4DX rooms, and these rooms are officially called Sizeer 4DX®.® At the same time, Cinema City screens in 6 countries of Central Europe (Poland, the Czech Republic, Slovakia, Hungary, Romania and Bulgaria) carry out an international campaign promoting the offer of the brand's shoe stores. Our team coordinates all cooperation.
The program also includes standard Cinema City screening rooms, located in the largest shopping centers in Krakow, Łódź, Poznań, Warsaw and Wrocław. The cooperation assumes permanent branding of a total of 14 Cinema City cinema halls, including 6 4DX® screens, as well as other advertising activities. The first (but not the last!) international campaign carried out as part of the extended cooperation includes the broadcast of the spot in two versions (52 and 30 seconds). The spots are broadcast in a special part of the advertising block. 4DX® technology provides viewers with a movie experience with all their senses. 4DX® effects such as pressurized air imitating gusts of wind and moving seats enhance the feeling of participation in the action.
In Poland, 4DX® halls are located in cinemas:
- Cinema City Arkadia (Warszawa)
- Cinema City Bonarka (Kraków)
- Cinema City Bydgoszcz
- Cinema City Manufaktura (Łódź)
- Cinema City Felicity (Lublin)
- Cinema City Wroclavia (Wrocław)
