"Superhero" brands join forces with cinema


Why are marketers increasingly eager to use film characters in their communications? Well, it is precisely this form of advertising that is so positively received, appeals to emotions and is set in a prestigious context. The best evidence of this is the continued and developed marketing cooperation of international and developed marketing cooperation of international companies with film studios, which take more and more interesting and bolder forms.

Cinkciarz.pl x „Spider-Man"

The latest example from the Polish market is the cooperation between fintech Cinkciarz.pl and Sony Pictures Animations, under which the company launched a limited edition payment card with the image of Spider-Man on the Polish market. The pretext for the release of the new card was the premiere of the film "Spider-Man: Through the Multiverse." This is the first card in Poland to feature a cultural icon from the Marvel stable on the obverse. A real treat for comic book fans and an interesting way to reach young customers. Instead of the much touted financial incentives in the form of moneyback services, etc., Ciknciarz.pl opted for an unorthodox solution and "tweaked" the look of the only physical emanation of the service it offers, making its multi-currency card a colorful and stylish object of desire with collector value. The cards are available in two versions: Spider-Punk and Miles Morales. These unique designs are available for a limited time only.

Cinkciarz.pl also presented a special promotional spot that shows the advantages of using a multi-currency card. The capania is being carried out in Cinema City cinemas throughout Poland and is part of a long-term cooperation between the Cinkciarz.pl brand and the Cinema City cinema chain and the NAM team.

Porsche x „Transformers”

An international example of large-scale brand collaboration with a film studio is the partnership between Porsche and Paramount Pictures for the production of "Transformers: Awakening of the Beast." The film takes viewers on a journey through the world of the 1990s, and one of its main characters is the Autorobot Mirage, which comes in the form of a Porsche, more specifically, the legendary 911 Carrera RS 3.8. You can travel in style like this!

"The 911 Carrera RS 3.8 is a perfect choice not only because the film is set in 1994, but also because of Mirage's character traits," said Oliver Hoffmann, head of marketing communications for Porsche AG. "He's a good-hearted tough guy who shows his rebellious nature from time to time," he added.

Porsche only built 55 Carrera 3.8 units, making it an extremely rare model. To avoid the risk of damage, no original was used during filming. Instead, five cars were built that only from the outside look exactly like the unique edition. Each of the cars used served a specific function. One, for example, was modified to reach higher speeds in reverse, while another was specially prepared for stunt sequences. The real 911 Carrera RS 3.8, however, was used to record the authentic sound of the historic engine, which sends shivers down your spine in a cinematic sound system. If you want to hear it and see the bravura driving on the big screen, come to the theaters!

See you soon at the cinema!